Guest Wi-Fi is a unique tool for creating marketing lists and gathering personalized information on customers’ habits and preferences. Businesses can collect email addresses, social media profiles and opt-in permission to use this information to market to customers.
While collecting personal information businesses should keep in mind to respect customers’ privacy and provide different options to meet their specific needs. It is extremely important to comply by policies and regulations to reinforce a positive association with the business.
Lists generated through guest Wi-Fi paired with customer analytics can help you design future marketing opportunities to make your database even more effective.
Download this cheat sheet to discover five essential strategies for building a powerful database using guest Wi-Fi.