There’s been an ongoing struggle for brick-and-mortar locations to gain the same marketing advantages that e-commerce sites enjoy. It’s tough for brick-and-mortar locations to personally engage customers without knowing anything about them. Whereas, ad targeting is easier online because websites can quickly gather insights such as who customers are, past purchases, and how they use search. Empowered with this information, businesses have been able to tailor web marketing initiatives to specific customer demographics and individual preferences.
Today more than ever, people are looking to connect to Wi-Fi everywhere they go. Businesses have recognized this demand and have started offering guest Wi-Fi, but often face challenges understanding what more they can do with it. The concept of using Wi-Fi to personally engage on-site customers is still relatively new, and very few marketing teams know how to take advantage of it.
Cloud4Wi has made it a goal to level the playing field between online and in-venue customer engagement. Check out our Marketing Application Brief and see just how our powerful engagement tools take guest Wi-Fi to new heights, help businesses generate value, realize profitable growth, and work towards building long-lasting customer relationships.