Business needs have grown more sophisticated over years and the best enterprise technology products are intuitive and simple to use. Many promising technology products have built unnecessary complexity into their business models, which can act as a barrier to innovation.
While businesses may sometimes contribute to complexity or reduce it through thoughtful workflows and training, most of the bonus of making technology accessible remains with its developers, who must deliver innovation and value without creating obstacles or ambiguity.
Advanced guest Wi-Fi is a technology that could be perceived complex. It is an enabling tool for customer Internet access, presence and location analytics, intended to give businesses unique insights into customer behaviors and offer new ways to build relationships with them.
Advanced guest Wi-Fi involves big data, wireless, cloud, user interface, administrative interface, development platforms, extensibility, and more. It is used by marketing and analytics teams, extended by developers, managed by IT staff, and overseen by high-ranking executives.
There may also be multiple vendors involved: one for Wi-Fi, another for engagement, and a third for analytics. Then come the external applications that consume the data the platform collects. Plus the all-important links to a brand’s custom mobile applications.
Furthermore, guest Wi-Fi may be deployed globally, perhaps in thousands of locations, each subject to national and local policies and regulations. There could be millions of customers accessing guest Wi-Fi and business reputation is tied to every customer interaction.
Focusing on actionable and result-oriented insights developed through the platform is critical. Fortunately, the choice can also be an easy one as Cloud4Wi’s Volare™ advanced guest Wi-Fi platform, overcoming complexity without losing power or flexibility.
Fast and simple guest Wi-Fi: Volare provides customers a seamless onboarding experience, getting them online in seconds. It meets the business requirements to customize every aspect from the welcome portal to the privacy policies. Businesses should also be able to define Internet plans, such as recurring vs. one-time and time-based access as well as login options including username and password, social media accounts, email, click-through and more.
Advanced analytics to track customer behaviors: Volare allows businesses to learn about customers, even if they do not connect to the Wi-Fi network. Managers can also measure the performance of the Wi-Fi service itself.
Marketing tools for engagement: Volare enables businesses to engage customers directly, during and after their shopping visits, by delivering relevant and personalized content. They can spread their brand’s presence on social media networks through social Wi-Fi. Businesses can also set up automated Likes, Posts, Check-ins and Follows in just a few clicks. Encouraging customers to “Like” their Facebook page and timeline posts should be an easy task, as well.
Besides bringing simplicity to the core features of Wi-Fi service, analytics, and customer engagement, Volare also defeats complex management issues:
Central management: Volare provides control over every aspect of the guest Wi-Fi strategy across all store locations from a single, cloud-based dashboard. This includes Wi-Fi onboarding, analytics, and marketing.
Multi-level and multi-role management: By supporting delegation of control over policies and permissions, Volare offers businesses the ability to assign responsibilities to the most appropriate teams. Marketers take over marketing features; analysts manage analytic features; while the IT team manages technical platform features. Businesses can create a consistent look for their welcome portal across all locations while allowing store managers to promote local offers.
Hardware independence: Volare provides flexibility for business infrastructures that vary by vendors or models, because there are multiple locations spread across various geographies.
Global scalability: Volare complies by local regulations and allows for customized opt-in policies. Customers’ personal information must be kept safe and secure, even with local storage requirements.
Open environment: Volare leverages existing infrastructures and builds custom applications to address specific needs. For instance, businesses could feed their marketing automation tools, CRM platforms, and business intelligence systems with valuable data collected through their guest Wi-Fi.
Cloud4Wi’s Volare platform is unique in combining Wi-Fi, marketing, and analytics into an easy to manage platform that defeats complexity and meets the demands of the most advanced businesses. If you are interested to know how your business can benefit from Volare, contact us now!